The Big West has announced a multimedia marketing partnership with Dan Tortora Broadcast Media, LLC.
The multimedia marketing partnership provides fans with multiple avenues to consume the latest news, notes and content from across the conference.
"The Big West has always believed that the stories of our student-athletes, coaches and institutions deserve a larger stage, and this partnership with Dan Tortora Broadcast Media helps us deliver on that commitment,” Big West Commissioner
Dan Butterly said. “Dan Tortora has earned our trust through his professionalism, creativity and genuine passion for intercollegiate athletics. We know he understands our vision, shares our values and will represent The Big West with the same level of excellence we expect from ourselves. This partnership expands our reach, creates meaningful opportunities to showcase every member institution and reinforces our commitment to telling the stories that make The Big West unique within the NCAA Division I landscape."
The partnership will feature The Big West on the national Internet television and radio broadcast “Wake Up Call with Dan Tortora”, featuring all member institutions as well as specials with Commissioner Dan Butterly.
Each week, Dan Tortora will speak with a coach or administrator in a segment entitled “Journey Out West”. Each school will have representation throughout the year, providing an opportunity for their student-athletes, coaches, administrators, and/or alumni to tell their stories in connection with their respective institutions. This segment will air weekly on Fridays at 7:30 a.m. PT/10:30 a.m. ET planned to begin on Friday, August 7.
Tortora will also speak with Commissioner Butterly once a month in a segment called “Bold Step Forward”. In this segment, Commissioner Butterly will share thoughts on topics pertinent to The Big West, and insights on intercollegiate athletics from a national perspective.
“This is truly a partnership that embodies the tagline of The Big West, ‘Only the Bold’, as well as how I operate my company,” said Tortora. “I am honored and grateful to be bringing a unique, innovative and original partnership to The Big West that is unlike anything currently being seen in collegiate athletics across the country. This partnership is a multi-layered approach to spotlight The Big West as a brand as well as giving the space for each individual institution inside the conference to shine."
“In the ever-changing world of collegiate athletics and sports in general, it is important to think outside the box, manifest creative avenues, and then implement your vision,” Tortora added. “The alignment between The Big West and Dan Tortora Broadcast Media in daring to be different is something that I greatly appreciate and look forward to bringing to life. I can’t wait to share The Big West with the world and I look forward to every student-athlete, coach, administrator, and alum joining me on this journey.”
“Wake Up Call with Dan Tortora” airs worldwide Monday through Friday 6 to 8 a.m. PT/9 to 11 a.m. ET on
YouTube.com/wakeupcalldt, Facebook.com/wakeupcalldt, and wakeupcalldt.mixlr.com.
Follow along on social media on Facebook
@wakeupcalldt, X
@CallDT, and Instagram
@wakeupcall_dt.
The Big West will also have its own page on
WakeUpCallDT.com.